Maybe you've heard of Heather Killough-Walden. She's the author who landed a big ol' publishing contract after hitting it big (really big) with her self-published e-books.
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Heather started her writing career posting stories online and getting very encouraging feedback. When the Kindle arrived, she figured, what the heck, and posted an e-book — and had a No. 1 seller on her hands within a few months. A big-time literary agent sought her out, and the rest is history …
Please read the whole interview at http://books.usatoday.com/happyeverafter/post/2011-10-30/interview-heather-killough-walden-author-of-avengers-angel-and-e-book-phenom/559706/1
As for her indie success, quoting from "about the author (2011)" page on Google Books:
Her award-winning paranormal romance thrillers, including the brilliant BIG BAD WOLF series (THE HEAT, THE STRIP, THE SPELL and THE HUNT), have achieved huge online success and record-breaking sales of over half a million copies.
Highlighting some of the author's books:
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Link to Top 100 Books Ranking (by genre) as rated by Readers