When I first self-published on Amazon’s Kindle, I had modest expectations. At most, I’d hoped to gain a few readers and make a little money. As it turned out, I got so much more than that. Just over a year later, I’ve sold over 75,000 e-books, signed contracts for five books, and have a film option on one of my novels.
Highly recommended read: http://thediviningwand.com/2010/09/guest-karen-mcquestion-on-keeping-the-faith/
She's also an Amazon Encore author. So this might be helpful for authors out there who got an offer from Amazon. Excerpt from Kirkus Reviews's Indie Wonder Karen McQuestion's Encore
Have you seen a bump in sales since having your books published by AmazonEncore?Huge. Huge, huge, huge, huge.
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And of course Amazon’s market reach is endless and they’re so smart about what they do. So when A Scattered Life came out, for a while, for a week or two, it was at number five on Kindle. There were the three Stieg Larsson books and the Oprah book—Jonathan Franzen’s book—and then there was A Scattered Life. I mean, I’m nobody from nowhere and it’s a quiet novel that doesn’t have a great marketing hook. And so I absolutely believe that without [Encore’s] help it wouldn’t have done as well.
Highlighting some of the author's books:
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Link to Top 100 Books Ranking (by genre) as rated by Readers